Cookie Policy

1. What Are Cookies?

Cookies are small text files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners to make their websites work more efficiently and to provide reporting information.

Cookies set by the website owner (in this case, SuperShift Labs) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., analytics, advertising).

2. Why We Use Cookies

We use first-party and third-party cookies for several reasons, including to:

• Enable certain functions of our website
• Provide analytics and understand how you use our website
• Store your preferences and settings
• Improve the performance of our website
• Enhance security and prevent fraud
• Deliver relevant content and personalized experiences

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are strictly necessary for the operation of our website. They enable core functionality such as:

• Security and authentication
• Network management
• Accessibility features
• Session management

Duration: Session or up to 1 year
Can be disabled: No (essential for website functionality)

3.2 Performance and Analytics Cookies

These cookies collect information about how visitors use our website, such as:

• Which pages are visited most often
• How long visitors spend on each page
• Any error messages encountered
• Traffic sources and navigation patterns

We use services like Google Analytics and Vercel Analytics to collect this information. The data collected is aggregated and anonymous.

Duration: Up to 2 years
Can be disabled: Yes

3.3 Functionality Cookies

These cookies allow our website to remember choices you make and provide enhanced, personalized features:

• Language preferences
• Theme preferences (light/dark mode)
• Form data to save you time
• User interface customizations

Duration: Session or up to 1 year
Can be disabled: Yes (may affect functionality)

3.4 Targeting/Advertising Cookies

Currently, we do not use advertising cookies on our website. If we begin using them in the future, we will update this policy and obtain your consent where required by law.

4. Third-Party Cookies

We use the following third-party services that may set cookies on your device:

5. Other Tracking Technologies

5.1 Web Beacons

We may use web beacons (also known as pixel tags or clear GIFs) on our website and in our emails. Web beacons are tiny graphics with a unique identifier that track user behavior and engagement.

5.2 Local Storage

We may use local storage technologies (HTML5 local storage, IndexedDB) to store preferences and improve website performance. This data remains on your device until explicitly deleted.

5.3 Session Storage

Session storage is used to store temporary data during your browsing session. This data is automatically deleted when you close your browser.

6. How to Control Cookies

You have the right to decide whether to accept or reject cookies. You can exercise your cookie preferences through:

6.1 Browser Settings

Most web browsers allow you to control cookies through their settings. You can set your browser to:

• Block all cookies
• Block third-party cookies only
• Delete cookies when you close your browser
• Alert you when a website tries to set a cookie

Instructions for popular browsers:

• Google Chrome
• Mozilla Firefox
• Safari
• Microsoft Edge

6.2 Opt-Out Tools

You can opt out of certain third-party cookies using industry opt-out tools:

• Network Advertising Initiative Opt-Out
• Digital Advertising Alliance Opt-Out
• Your Ad Choices (Canada)

6.3 Mobile Devices

For mobile devices, you can adjust settings in your device preferences to limit ad tracking and reset your advertising identifier.

7. Consequences of Disabling Cookies

If you choose to disable cookies, some features of our website may not function properly. You may experience:

• Inability to stay logged in
• Loss of personalized settings
• Reduced website functionality
• Need to re-enter information on each visit

Essential cookies cannot be disabled as they are necessary for the website to function.

8. Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for operational, legal, or regulatory reasons. The "Last Updated" date at the top of this policy indicates when it was last revised.

We encourage you to review this Cookie Policy periodically to stay informed about how we use cookies.

9. More Information

For more information about cookies and how they work, visit:

• All About Cookies
• Your Online Choices
• Cookiepedia

10. Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us: